NETWORK RAIL
'BEWARE THE BUBBLE'
Client — Network Rail
Agency — Evoke Mind+Matter
Director — Ben Lankester
Producer — Gail Mosley
1st AD — Rawdon de Fresnes
DP — Carl Burke
Production Designer — Charlie Hippisley
Sound — Jonny Platt @ Wave
Music — Adam Harrison
Colour — Matthieu Toullet @ MPC
‘Beware the Bubble’ is a public safety TV and cinema campaign for Network Rail, aiming to combat distraction by encouraging people to be more mindful of their surroundings while using the railway.
The ad was shot over two days in London at the height of the pandemic and has since amassed over 5.5 million views online, making it Network Rail’s most popular campaign to date.
