HYUNDAI IONIQ
'LIGHT THE WAY'
Client — Hyundai IONIQ
Agency — Gravity Thinking
Director — Ben Lankester
Prod Co — The Progress Film Company
Producer — Mia Xerri
DP — Matt Shaw
Editor — Ben Lankester
Music — Dan Graves
Colour — Houman @ ETC
The IONIQ is what Hyundai are calling '“The Future of E-Mobility”…
I directed the central spot for the launch - a true ballet between light, car and machine.
